Not sexy: Victoria’s Secret is on a roll this year with not one but at least two different events showcasing the misappropriation and hyper-sexualization of non-white cultures. First we had the “geisha” outfit and now we find out that at their annual winter fashion show (taped for television), they sent a model down the runway wearing a war bonnet. This is repugnant. For a company that already has a shaky track record (remember those fair trade cotton undies that were, in fact, made with cotton picked by abused African children?)… These campaigns and events that try to appropriate cultural motifs without any context and which, in fact, trivialize and corrupt them is not just morally wrong, it’s bad business. I plan to vote with my dollars. I hope you will, too.
The Victoria’s secret embarrassment is fixed, (wait for future costume idiocy from a company that supplies one with water bras and crotchless knickers). They have removed the costume and issued an apology this afternoon.